Photo Credit: Wolfgang Longlen

Photo Credit: Wolfgang Longlen

In a blog I wrote last fall, “What Would I Tell Myself 10 Years Ago,” I said that marketing is hard, and hiring is harder. How hard is it, really? Since there are so many people looking for jobs, it should be easy, right? Nope.

71% of [employed] people are actively looking or open to a new job. –

It depends on what skills are needed in order to provide the service and/or create the product offered by your organization. The more highly skilled, the harder it gets, exponentially.

Suppose you have two jobs to fill; someone to clean, and someone who can take over a website programmed in Python by someone else, with no documentation.

Which job is easier to fill, and…. more importantly, easier to make sure the job is well done? There is a big difference in quality assurance. It is much less time consuming to check surfaces for cleanliness than to test online software with up to hundreds of different scenarios: multiple login levels (eg., admin, editor, user) with different features for each user level, email notifications, different commerce rules such as tax rates in a few states, no tax elsewhere else, and varying shipping rules.

Now, if the cleaner is not skilled enough, the time spent correcting is minutes, because the instructions are not complex. If the programmer is not skilled enough, it takes days, weeks, of correction, due to all the testing, re-testing, and complexity of instructions for fixes.

Add in the #1 problem for all HR managers these days: turnover.

In a study recently released by Indeed, they found that 65% of employees start looking for another job within 91 days. This means that close to 7 out of 10 people are starting to mentally check out before the end of their third month!

Dr. Tara M. Sinclair, Chief Economist at Indeed also wrote, “71% of people are actively looking or open to a new job, and 90% of people hired within the past year actively looked for a job within six months prior to being hired.”

It gets worse. Chester Elton and Adrian Gostick, New York Times bestselling authors of several human resource books, recently wrote in a blog, 3 Ways To Get Checked Out Employees to Check Back In, that the “average employee spends about fifteen hours a month complaining about his or her manager. That’s twenty-two full working days a year, an entire month of workdays spent grumbling and getting nothing done.”

How can any business start up and grow in this climate? Ideally, the kind of business where the service or production is relatively simple to teach and train. If you look at Entrepreneur Inc’s top 25 Franchises of 2015 you will notice that all franchises are “cookie cutter” businesses.

Read the rest of this blog on LinkedIn Pulse.